Success! The 2016 CBC Recap
This week Malteurop/Craft Master Midwest Sales Rep Sara Hagerty offered an inside look at the events that unfolded at this year’s Craft Brewers Conference in Philadelphia. With over 10,000 brewing industry professionals, it has become a hub for emerging and established brewing industry professionals, with distributors, malt companies, breweries, brewing equipment manufacturers and more being represented from countries all around the world. With this many brewing professionals in one place, there are endless valuable resources for brewers in the form of seminars, events, and good old fashioned networking.
“Our goal for Craft Master Malt was to reach customers and share information with them about new products. We try to meet with customers we may not get to see regularly and connect with new and potential customers as well. It’s a great opportunity for them to meet members of our quality service department and the people who play a role at Craft Master Malt,” explains Hagerty,
The Craft Master Malt team also had to opportunity to listen to keynote speakers such as Bart Watson, the Brewing Association’s Chief Economist, speak on the state of the craft brewing industry. Seminars were also open to attendees with topics ranging from Decoction Mashing to Brewpub Marketing, and everything in between. Other topics included “Exporting Your Beer to Korea, with Bryan Do, The Hand and Malt Brewing Company’s CEO, speaking on export opportunities within Korea for breweries considering entering the market in Asia, and even a “Beer and Food Bootcamp for Brewery Restaurants” seminar, with tips for running a successful brewery or brewpub.
This year, Malteurop also had the honor of being represented by our very own Whitney Thompson, Craft Sales Manager, who served as a judge for the CBC’s World Beer Cup. Each year, craft breweries from around the world submit their best beers to be judged by industry leaders on taste and a variety of other parameters.
In summary, the 2016 Craft Brewers Conference was an excellent opportunity to connect with the craft brewing community and industry professionals and we look forward to applying all that we learned this week into malt so we may continue to be excellent brewing partners for our customers. We can’t wait to do it again, and we’ll see you next year!
Didn’t make it to the conference this year? Learn more about the CBC, by watching this brief video and mark your calendars for April 10-13, 2017 for next year’s Craft Brewers Conference in Washington D.C.